Product Thinking

Essays on designing for decisions.

Decision Rules in UI
How visible logic, constraints and trade-offs can make interfaces clearer, faster and more trustworthy.
Read →
Better Decisions for Buyers and Sellers
Designing systems that help people understand fit, value and relevance from both sides of a marketplace.
Read →
From Information to Action
Why good products do more than organise data — they help people decide what to do next.
Read →